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September 27, 2018

As Seen in Fortune Magazine – Iris Recognition, The Golden Biometric

“Being able to prove who we are is vital not only for traditional business processes, such as access control, but also to the whole new economy of e-commerce and online services,” says Tovah LaDier, managing director of the International Biometrics + Identity Association, the industry’s leading advocacy and educational organization.

Iris recognition is one of a new generation of biometric identification technologies that are making identity assurance more secure and more convenient. And of the biometric identifiers, the iris is often called the most secure and accurate.

“Every eye is unique,” says Mark Clifton, CEO of Princeton Identity. The patterning of the iris is not entirely set by genetics; it is determined as the eye muscles develop in a growing infant, so even identical twins have different irises. “Only DNA is more accurate as an identfier,” adds Clifton, noting that some people call iris recognition the “golden biometric.”

Read the full piece here

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